ACCA考試知識點Marketing有哪些內(nèi)容?

ACCA考試的科目之間存在一定的練習(xí),因此學(xué)員在備考的時候,要做好前面基礎(chǔ)課程的學(xué)習(xí)才可以。ACCA考試要掌握的基礎(chǔ)知識點很多,那么,ACCA考試知識點Marketing有哪些內(nèi)容?

ACCA考試知識點Marketing要掌握的內(nèi)容并不是很多,學(xué)員在備考的時候,要重視知識點的學(xué)習(xí)與掌握,同時還需要對所學(xué)知識點有足夠的理解與運用才可以。


1、Budgeting

The accounting department will discuss the likely sales volume of each product with the marketing department, in order to produce the sales budget.

2、Advertising

The accounting department will help the marketing department in setting a budget, and in monitoring whether it is cost effective. For example, they could help in measuring new business generated as a result of different advertising campaigns.

3、Pricing

The accounting department will have input the price that is charged. Often products are priced at cost plus a percentage. Even if the marketing department determines the price based on market forces they need to consult with the accounting department to ensure that costs are  covered.

4、Market share

The accounting department can provide the marketing department with information on sales volumes for each product, to help the marketing department in determining  market share.

如果你在ACCA課程學(xué)習(xí)方面遇見不同的困難,不妨添加融躍教育老師微信(rongyuejiaoyu),讓老師為你進行課程的解答。同時還可以試學(xué)融躍教育課程,找到適合自己的內(nèi)容,更好的幫助你通 關(guān)考試。